Research shows that when we use our hands in a strategic or creative process, we express our thoughts and ideas more precisely and with greater nuance. This means that they become easier to understand and more memorable – which creates a more effective dialogue, more realizations, and a better result. The LEGO® SERIOUS PLAY® method facilitates creativity and innovation.

LEGO® SERIOUS PLAY® (LSP) offers you a unique and effective way of handling complex challenges and kick start development!

The dynamic LEGO® models used in LEGO® SERIOUS PLAY® are able to capture and convey remarkable amounts of knowledge compared to more standardized and one-dimensional methods. It, thereby, enable you to create social constructive knowledge systems that empower you and the people around you to become more successful right now.

LSP is a scientifically solid method developed during the 1990s by management professors Johan S. Roos and Bart Victor. LSP utilizes the diversity of the LEGO® brick. As a result, the LEGO® elements function as three-dimensional models of business issues and challenges. Through narratives and constructions, LSP manages to improve mutual understanding, and it becomes easier to play out different scenarios and test different options.

The aim of LSP is to create more imaginative and effective ways for leaders to develop more innovative strategies, build strong teams and to deal with difficult challenges. By “thinking with your hands” and through serious play with LEGO® bricks, you cultivate your creativity and innovative capabilities.

Today, LEGO® SERIOUS PLAY® is the only community-based business model using LEGO® materials that is officially approved by LEGO® Group.



LSP is a process tool that creates involvement, dynamic, and energy in innovative processes through creativity and dialogue. By using three-dimensional LEGO® models, realistic scenarios that visualize challenges and opportunities are created. This provides an entirely new perspective on your company and the world around it.

We can test your reality and identify valuable solutions that can be implemented immediately. At the same time, the process will encourage knowledge-sharing, engagement and inspiration – thus reinforcing your ability to accomplish new tasks together!

Complexity is reduced and valuable knowledge is shared. LSP makes it easier and more constructive to handle the challenges that organizations and companies are faced with, as the issues are “brought to the table” via LEGO® models, and thereby made more concrete, constructive and easier to work with.

LSP, furthermore, makes it possible to be fully immersed in a feeling of energized focus, full involvement and enjoyment in the process (to be in “flow”), which greatly enhance both the effectiveness and pleasure of the development process. Additionally, the LSP tool is relevant, involving and effective no matter if you are 4 participants or 500 participants.



LSP is far from just being fun and games using a pile of LEGO®. The theoretical framework behind LSP is extensive and solid. At the core of the methodology are theoretical concepts, models and tools from the fields of behavioral science, systems theory and theories of how we know and learn.

With skillful facilitation, LSP can help participants see the challenges in new ways and develop entirely new knowledge of their challenges and opportunities together. The following steps are used in most LSP processes:

  • Ask a question.
  • Build and give meaning to a LEGO® model.
  • Tell and share a story about the LEGO® model.
  • Ask questions and reflect.
  • Extract insights and action points.

It does not matter whether the participants are skilled in LEGO® building or not, as the LEGO® bricks are just the means and not the end. Metaphorical reasoning, speaking through objects and story sharing are the real drivers promoting an open, unprejudiced and responsible dialogue. The result is new and creative solutions for the challenges that your company, organization or team is facing.


We have all experienced boring and inefficient workshops, retreats and away-days, where only a small fraction of the participants actively engage in the process. LSP is a way to activate and engage people in exciting and effective processes where all participants contribute to and take responsibility for the outcome. All participants build models with their hands, create metaphors and engage in story telling. This creative approach increases shared insight and promotes deep and effective understanding, which becomes the basis for innovative solutions to challenges.

LSP engages everybody regardless of their educational background or experience, which is why the tool is relevant for both leadership teams, departments, groups of employees, boards and so on.




Inbtween is proud being a Trained facilitator of LEGO® SERIOUS PLAY® method and materials.


Source and many thanks to Inthrface

Billund, november 2019